Land of Lost Content (National Museum of British Popular Culture)
Attraction in Craven Arms, Shropshire
The Museum is unlike any other. Quaint and quirky are the usual epithets attributed to it even though there is a serious basis to Stella Mitchell’s collection.
Stella and her husband Dave have put together an amazing reflection of all our yesterdays, concentrating on all that Britain has produced over the last 100 years. From Victorians up to today – almost everything of consequence is here. The sewing machines that liberated our Grandmothers, the toys our ancestors made during the war when so little was available, up to the computer games and mobile phones that heralded the technological revolution.
The museum is on 3 floors, but is accessible to all but wheelchair bound visitors because there are stair lifts on all flights. There are plenty of chairs around for visitor comfort. A visit often lasts longer than anticipated!
Land of Lost Content has often been featured on TV and radio, Stella makes it a priority to keep a high profile – South Shropshire is a rural area and the museum would probably look more at home in a city. That is the maverick side that the Mitchells have cultivated. The visitor is almost always taken by surprise, as they arrive expecting a quick glimpse of someone else’s past and leave feeling that their whole life has passed before their eyes.
A music licence enables nostalgic tunes to accompany your visit, making a difference that visitors really appreciate.
There is a café on a mezzanine floor with separate access if preferred. It is called ICONS café and is almost as full of exhibits as the rest of the museum. You can unwind to the nostalgic music and partake of light lunches, snacks, cakes and tea and coffee. Groups are offered scone & tea inclusive visits to the Land of Lost Content.
Evenings are available to groups with a ploughmans supper and quiz for £10 per head. Great for that special birthday – your age can be reflected in the music and quiz questions.
There really cannot be much more crammed into this building, but each year the Mitchells manage to add hundreds more items during the closed months. It is always worth another visit.
Land of Lost Content takes it’s name from the poem A Shropshire Lad by A.E Housman – it refers to a disappeared past.
It is plain to see why Stella’s collection is used by the BBC (and other museums). The displays are full of authentic tins of food, advertising signage, and ordinary everyday things that other museums do not bother with.
You will never have seen anything like it – except maybe the first time around!
Runners up in South Shropshire Small Visitor Attraction of the Year 2013 and scored with a certificate of Excellence by Trip Advisor.
Open Daily 11am-5pm except Wednesdays. Last admission 4.15pm.
Closed December & January.
Family tickets available.
From February 1st 2016
Open Daily 11am - 5pm
February 1st - November 30th
(except closed Wednesdays)
Also Closed Sundays
(except for July & August)
From the junction of the A5/A49 (S) Shewsbury. Take the A49 south towards Ludlow. Pass through Church Stretton and follow the road the Craven Arms. Finish at The Land of Lost Content.
The details displayed on this page are copyright protected to Shropshire Tourism and are correct at the time of publication. Shropshire Tourism would like to advise all visitors to check prices & opening times with the venue prior to traveling in case of changes that might have occured since the publication of this page. Whilst Shropshire Tourism endeavours to ensure that the information on this site is correct, no warranty, express or implied, is given as to its accuracy and Shropshire Tourism does not accept any liability for error or omission. The directions above are for planning purposes only and should be used alongside a general roadmap or satnav system. Variables such as road/construction works, traffic, weather conditions etc may cause alterations to the route.